Wait! Before you put money down on that custom branding package, make sure you’ve asked your designer these 5 questions

Feeling overwhelmed trying to pick fonts for your high-end brand? Here are the 5 best font pairings for premium brands

Want to grow your business? Tell your brand story and make sure your brand storytelling includes these 4 key elements

Do you have a strong visual brand identity? In this article, I’ll show you how to create a visual brand identity that attracts your ideal clients.

Building a Brand Identity - Case study: Creating a brand identity for a virtual cooking school that appeals to working moms.

Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.

Are you losing readers with an outdated blog post layout? Here’s how to improve your blog post layout to increase page views on your site.

Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.

What’s a favicon, and why does it matter? Click here to see why you need a professional-looking favicon for your brand.

In this beginner’s guide, I will walk you through getting your Squarespace website up, running, and ready for business in 10 easy steps.

A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.