Custom Brand Identity Design for Baker Amy
The Brand Idea
Baker Amy is a private, virtual cooking school. The Baker Amy brand offers easy and healthy baking courses for busy working mothers between the ages of 30 to 38.
Brand purpose: To help build and strengthen family connections
Brand personality: friendly, playful, minimal, honest
The challenge: Amy is the founder, baker, and nutritionist of the Baker Amy virtual cooking school. She had a solid business idea but didn’t know how to bring her vision to life or build a brand that aligns with her audience. She wanted to create a brand identity and marketing collateral that was minimal, playful, and easy to recognize.
The solution: TheBaker Amy brand offers baking classes for busy working mothers that focus on “easy” and “healthy”. Her recipes and cooking methods are specially designed with busy mothers in mind. Her brand concept is to help busy Moms make delicious, healthy meals in less time and with minimal preparation.
To bring her vision to life, I created a simple and easy-to-read brand identity. This makes it easier for her target audience to remember the Baker Amy brand. I spiced it up with a playful logo with contrasting colors to make it more fun for kids and to give a warm, friendly impression.
Deliverables: Brand identity, a brand style guide, marketing collateral
Brand Identity for the Baker Amy Online Cooking School
