SIMPLY CRAFTED BRANDING PACKAGES

Custom Logo & Brand Identity Design

To grow your purpose-driven small business

The workbook that helps to create brand foundation

You’re likely here because…

  • You have a great idea for your brand but don’t know how to express it visually.

  • You want your brand identity to look more professional and upscale. 

  • Your current brand visuals are inconsistent and outdated.

  • You’re looking for a design expert to elevate your brand presence.

  • You want to create a brand that feels right and connects with the right people.

You’re in the right place!

I provide custom logo and brand identity design services to help elevate your brand presence and connect with your audience authentically.

My custom brand identity design provides 3 key benefits. You will…

Communicate Easier

Use a clean and simple design to make your brand stand out and easy to remember

Increase Trust

Establish a professional and refined appearance to increase trust in your brand and allow you to raise prices with confidence

Build Recognition

Create brand consistency with easy-to-use design assets to make marketing your brand easier

LOGO & BRANDING PACKAGES

LOGO & BRANDING PACKAGES 

FOR START-UPS & EARLY-STAGE  BUSINESSES

Mini Brand Identity

This budget-friendly, time-saving package provides a text-based logo with a clean, minimal look that’s easy to use across all your marketing projects. Promote your small business confidently with a professional and consistent visual brand.

Timeline: 1-2 weeks

Your Investment: Starting at $2,000

What’s Included:

  • Brand clarity call over Zoom

    Brand mood board creation

  • Text-based primary logo

    Letter mark logo

  • 4-5 color combinations

    Color palette for print and digital versions

  • 2 font selections

  • Logo variations showcase

    Color palette

    Font system

    Typography examples

FOR GROWING SMALL BUSINESSES

Full Brand Identity

If you've been in business for one to two years, you likely have a clearer sense of your brand and are ready to elevate your small business. My custom brand identity design package is the perfect solution. This package provides you with a professional, minimalist style that not only reflects your brand's personality but also gives you a competitive edge in your market.

Timeline: 4-5 weeks

Your Investment: Starting at $5,000

(payment plans available)

What’s Included:

  • Brand strategy call over Zoom

    Brand mood board creation

  • Primary logo

    Secondary logo

    Brandmark / Favicon

  • Logo usage

    Brand color palette

    Typography & font suggestions

    Patterns / Graphics

    Stock photo curation

  • Follow-up call over Zoom

    Post-delivery guidance for usage of logo files

    Post-delivery availability to answer design questions

Add-ons: Custom icons, print and digital marketing collateral including email signatures, social media graphic templates, brochures, postcards

How does it work?

1. Video Call

Contact me and schedule a Zoom call to discuss your project. We’ll learn from each other and see if we're a good fit to work together and achieve your goals.

2. Contract

After our call, you’ll receive a proposal & contract form. If you decide to work with me, you’ll be asked to sign the contract and make a deposit to book your spot.

3. Discover

You’ll receive a workbook to do some homework. You’ll be asked to submit it before our clarity session over Zoom for a deep dive into the visual brand concept.

4. Design & Polish

You’ll receive design drafts in PDF documents. You’ll review them and send your feedback to me for refinement.

5. Delivery

Once all the designs are approved, you will receive a link to well-organized final files in Dropbox.

6. Follow Up

We’ll have a follow-up call over Zoom to go over how to use your brand's visual elements. Cheers!

Frequently Asked Questions

  • For a full-custom branding project, I only work with one client per month. I only accept a limited number of clients to ensure high-quality results. I am typically booked 2 months in advance.

  • I ask for a 50% non-refundable deposit to officially book your project, which can be paid by check, bank wire transfer, or PayPal. Once we receive the final payment, all materials and files will be delivered to you.

  • Yes, I offer a payment plan. Custom branding can be a big investment. I ask for a 50% non-refundable deposit upfront to officially book your project. The remainder of the balance is divided into two or four payments.

  • All final logo designs and design elements come in different file formats including JPG, PNG, EPS, and SVG files. You can also edit and resize your logo or design elements as needed.

  • Yes, once a brand project is completed, I offer project-based design services to create marketing collateral and continue to help your brand grow. Please contact me for more details.

  • Before starting the logo design, I have a 30-minute clarity session with my clients over Zoom, and we create a brand visual mood board to ensure we are heading in the same visual direction. My clients are usually very pleased with how smoothly the logo design process goes.

  • I had the pleasure of working with Natsumi to create logos both for my Feng Shui and my Human Resources business, and I couldn't be more satisfied with the results.

    The challenge was to create two independent logos with a common denominator for both business areas. From the very beginning, Natsumi demonstrated a clear understanding of my vision and the essence of either branch of my business. She was able to capture the energy and message of my brand that I wish to resonate perfectly with my target audience.

     The logo she designed is not only visually convincing, but also reflects my brand identity in a subtle yet powerful way. The colors, fonts, and overall arrangement are exactly what I had hoped for—elegant, professional, and aligned with my brand values.

     Located in NYC, she worked closely with me (located in Germany), throughout the entire process despite of the different time zones and also bridged our different cultural perspectives.

     If you're looking for a branding specialist who combines creativity, professionalism, and a natural intuition for her clients’ aspirations, I highly recommend Natsumi.

     She comes with my heartfelt recommendations.

    Sabine Kullak, Founder of Self Element, Berlin in Germany

  • Natsumi vastly exceeded my expectations.

    Natsumi is an absolute pleasure to work with! I went into this process lacking brand clarity, but I’ve emerged from the process much more confident in my brand and its visual representation. Throughout the design process, Natsumi asked a lot of questions and listened carefully to my answers. Somehow, she was able to piece together the seemingly random bits I gave her and create something that perfectly reflects my brand.

    — Christine Goldfuss, Founder of Your Editing Friend, New York in USA

  • "Natsumi skillfully transformed my abstract concept into a beautiful logo and brand style." 

    The process flowed seamlessly, due to her exceptional communication, unwavering reliability, and adeptness at interpreting my ideas. The result is a truly lovely final product. Thank you, Natsumi!

    - Pamela Plowman, Founder of Golden Rule Schools, Idaho in USA

YOUR CREATIVE PARTNER

Are you looking for a design expert who…

  • is patient, collaborative, and a good listener 

  • uses a minimalist design style that focuses on your true story and values

  • starts with strategy first

  • pays attention to details and delivers quality results   

If so, we’re meant to work together. Let’s meet over Zoom and find out.