5 key points to organize and create successful event collateral

5 key points to organize and create successful event collateral

Imagine for a moment that you paid a lot of money to exhibit at the largest, most popular event in your industry. It’s a huge step for your business. You worked hard to get all of your event collateral together, but you hit numerous delays along the way and now it’s going down to the wire.

How to create a brand story that people love

How to create a brand story that people love

Does your company have a brand story? You’re probably familiar with some large, well-established companies with brand stories (Ben & Jerry’s, Apple, and Disney to name a few). Maybe as a small business owner or entrepreneur, you’ve heard about brand stories, but you’re not exactly sure how to create one or if you even need one at all. In this post, we’ll go over why brand stories help you connect with your audience, …

How to create a strong brand identity to attract your ideal audience

How to create a strong brand identity to attract your ideal audience

How is your brand identity? Is it helping you to connect with your target market? I can find out with a quick brand identity audit. First, pull up your website on your computer. Then open another tab for one of your social media pages. Finally, gather some of your marketing materials…

5 Tips for branding your website like a pro

5 Tips for branding your website like a pro

In the early days of the internet, businesses used to treat their websites as online brochures. They posted some information about their business and waited for new clients to pour in. Those days are long gone. Your website is frequently the first impression that your audience gets from your company. Studies show…