Natsumi Nishizumi Design is a New York-based visual branding studio specializing in creating simple, beautiful brand identities and marketing graphic design for purpose-driven small businesses and entrepreneurs ( like you ).

My mission is to help elevate your visual brand and grow your business through simple design solutions.

Welcome

Thank you for taking some time to get to know me.

I believe every business has a story to tell and unique brand values that can help others and make the world a better place. Here is mine.

My Simple Design Approach

I do differently

The Internet is saturated. Even if you have great products or services, it’s getting harder to stand out. How do you attract clients?

I believe simplicity creates clarity and helps your brand stand out from the crowded digital world.

My design is deeply rooted in the Japanese aesthetic principles of simplicity, the beauty of imperfection, and refined uniqueness.

My goal is not just to make designs that are beautiful or simple; my goal is to eliminate the non-essentials as much as possible to achieve clarity. What remains is your true essence (your brand aesthetic), which takes center stage once the clutter has been removed. 

By eliminating the non-essentials and simplifying your ideas for clarity, your unique brand values will stand out more. As a result, you will attract more of your desired clients organically, making it easier for them to find you.

Core Values

Quality

Simple

Passion

Diversity

Creativity

EARLY LIFE IN JAPAN

I was born and raised in Southern Kyushu, Japan, an area surrounded by beautiful mountains and beaches. It was the perfect environment to nurture my creative sensitivity and the Japanese aesthetic principles of beauty and simplicity.

I was also a curious kid. I always wanted to see the world across the ocean. My passions have never changed since then.

Before becoming a designer, I had different careers in Japan, but none of them were truly what I wanted to do. So, I followed my passion.

I told my parents that I wanted to go to art school in New York, but they wouldn’t support my vision; they didn’t have the same values as I did. I was disappointed but I didn’t want to give up. I worked in Japan for a few more years to save money for my school tuition until finally, I took a big step and moved to New York to pursue a Bachelor’s Degree in Graphic Design at the School of Visual Arts.

A NEW LIFE IN NEW YORK

I always wanted to see the world and study design, and finally, my vision became a reality. I was happy and excited but soon found that living in New York by myself was much harder than I had anticipated. In addition, I had a language barrier and cultural differences.  But you know what?

My passion for design has never faded; it has always kept me moving forward.

DESIGN CAREER IN MAJOR PUBLISHERS

After graduating from art school, my first job was as an editorial designer at Time Inc., a prestigious publishing company. I received invaluable experience at Time Inc., creating designs for clients such as Nestlé, Unilever, and the New York Stock Exchange.

From there I went on to the Condé Nast marketing divisions where I helped promote brands such as Vogue and Bon Appétit, and I became polished in the creation of cross-platform marketing collateral and brand development.

My “WHY”

While I was still working with committed hours in a company, I founded my design studio. I started working with nonprofit organizations and other companies on a project basis.

It may seem crazy to leave a successful corporate position to start my own business, but my heart and soul wasn’t in it anymore. I also felt like I was hitting a ceiling. To expand my horizons and engage my entrepreneurial spirit, I left the company and started running my own design business.

I found that living with passion is not always easy; people don’t always share my values. I had to deal with rejection, insolation, and many barriers, but there always seemed to be someone who was there to help.

Now, I’d like to pay it forward by helping like-minded business owners.

I am here to help turn your vision into reality, so you can experience endless growth, live with passion, while you’re making an impact.

Select Awards & Features

Graphis New Talent winner | Type Director's Club 49 Second Prize | Type Directors Club Scholarship Recipient | National Drawing Association Scholarship Recipient

Favourite Design 2016 (France) | Body and Soul Magazine, 3. 2010 | athome Magazine, Fall 2009 | Type Directors Club Typography 24 | Graphis New Talent 2004 | Favourite Design, 11.29.2016 | Packaging of the World, 11.8.2016 | Daily Candy, June 24, 2009, 3 18.2010 | Design*Sponge, 6.11.2009

“Natsumi is patient, generous, personable, professional and kind!”

My work with Natsumi was exceptional! Natsumi was able to help me put my creative genies in the right bottles, thus bringing my vision of my website to a magical state of being. Even after Natsumi completed her contractual work, she continues to be there for me for any questions.

Melody Founder, CA, USA