Branding

How to create a brand story that people love

How to create a brand story that people love

Does your company have a brand story? You’re probably familiar with some large, well-established companies with brand stories (Ben & Jerry’s, Apple, and Disney to name a few). Maybe as a small business owner or entrepreneur, you’ve heard about brand stories, but you’re not exactly sure how to create one or if you even need one at all. In this post, we’ll go over why brand stories help you connect with your audience, …

How to create a strong brand identity to attract your ideal audience

How to create a strong brand identity to attract your ideal audience

How is your brand identity? Is it helping you to connect with your target market? I can find out with a quick brand identity audit. First, pull up your website on your computer. Then open another tab for one of your social media pages. Finally, gather some of your marketing materials…

5 Tips for branding your website like a pro

5 Tips for branding your website like a pro

In the early days of the internet, businesses used to treat their websites as online brochures. They posted some information about their business and waited for new clients to pour in. Those days are long gone. Your website is frequently the first impression that your audience gets from your company. Studies show…

How to choose the brand colors for your business

How to choose the brand colors for your business

Did you know that the brand colors of your business, tell your audience a lot about you? Colors have the ability to evoke emotions in people. Studies have shown that your brand colors can have a significant impact on consumers purchasing decisions. When your colors are in alignment with your brand personality, you will send the right message to the right audience.