150 Brand Value Examples for Your Inspiration
There is so much noise in the digital world right now, with a seemingly endless number of similar products and services to choose from. You could search online for your product and come up with hundreds (or even thousands) of results.
How do you get your brand to stand out?
You don’t need to change your product or service, but you do need to show your audience how you’re different from your competitors. To help differentiate your business, you need to highlight your brand values.
What are brand values?
Brand values are what your company believes in and stand for. They are the principles that guide your business decisions and are at your brand's core. Your brand values can help you create more meaningful relationships with your clients.
How do we figure out what our brand values are? I believe that your personal values are reflected in your brand values.
What’s most important in life?
What do you want to share?
It’s essential if you spend some time and dig deep into yourself before defining your brand values. Knowing who you are will help you create a strong brand identity.
For example, one of my brand values is simplicity. Less is more approach. I was born and raised in Japan, so I am deeply rooted in the Japanese aesthetic principles of simplicity. Compared to Western culture, we focus on eliminating nonessential elements, so all that remains are the important items.
In our crowded and busy world, you only have a few seconds to make an impression on your audience, so you have to be clear on what you want to say and how you’re going to say it.
I believe that simplicity creates clarity and highlights your brand uniqueness. I’d rather eliminate items than add more.
Frequently, small businesses like ours don't have a large budget to promote our products and services. That’s why narrow focus is key to growing your small business faster, and this is where your brand values can help.
Why are brand values important?
Establishing brand values gives your business a competitive edge by boosting your brand’s credibility, customer recognition, and loyalty.
“64% of consumers say that sharing the same values with a brand is the primary reason they have a relationship in the first place.”
— Harvard Business Review
If you select values that genuinely align with your brand, you will attract more of the people who share those values — your ideal clients.
I’ve put together a list of brand value examples ( Download your PDF) that you can use to help identify your brand values. But, before you go through the list, there are two things to keep in mind when selecting your brand values.
1 - Make sure you pick brand values that are authentic to you right now, not what you hope to be in the future. These principles must reflect who you truly are. If you pick values that don’t truly match who you are, customers will feel deceived. Imagine for a moment that you choose “quality” as one of your brand values, but your packaging looks unprofessional. Something won’t feel right to your customer. He/she has certain expectations in mind as to what a quality product should look like. It’s important that your business lives up to that value. Remember to be authentic.
2 - Try to pick unique values. If you select unique brand values, they will be more memorable and meaningful to your employees and customers. While you don’t need to avoid traditional values such as honesty and integrity, you should try to add your own personal spin on them.
A great example of this is airbnb’s value to “be a host.” This value includes everything we associate with a host: being caring, open, and encouraging. But airbnb didn’t make their tagline “be caring, open, and encouraging.” Instead, they found a unique way to tie these characteristics to their business model of good hosting.
230 examples of brand values
Fairness
Faith
Family
Flexibility
Focus
Freedom
Freshness
Friendship
Fun
Genius
Giving
Gratitude
Growth
Guidance
Happiness
Harmony
Heart
Honesty
Hope
Humor
Imagination
Impact
Independence
Individuality
Innovation
Inspiration
Integrity
Intelligence
Intimacy
Intuition
Joy
Kindness
Knowledge
Leadership
Learning
Liveliness
Love
Loyalty
Mindfulness
Motivation
Openness
Optimism
Originality
Partnership
Passion
Patience
Peace
Persistence
Playfulness
Positivity
Potential
Productivity
Professionalism
Progress
Prosperity
Purpose
Purity
Quality
Acceptance
Accessibility
Accountability
Accuracy
Activeness
Adaptability
Adventure
Appreciation
Approachability
Attention to detail
Authenticity
Awareness
Balance
Beauty
Belief
Bravery
Calmness
Capability
Caring
Clarity
Collaboration
Comfort
Commitment
Communication
Compassion
Confidence
Connection
Consistency
Craftiness
Craftsmanship
Creativity
Curiosity
Customer-centric
Dedication
Dependability
Discovery
Diversity
Dream
Drive
Duty
Ease of use
Education
Effectiveness
Elegance
Empathy
Empowering
Energy
Enjoyment
Entertainment
Enthusiasm
Entrepreneurship
Environment
Equality
Ethics
Excellence
Excitement
Expertise
Exploration
Reliability
Resourcefulness
Respect
Responsibility
Safety
Satisfaction
Sensitivity
Serenity
Service
Sharing
Simplicity
Sincerity
Speed
Spontaneity
Stability
Success
Support
Sustainability
Talent
Teamwork
Timeless
Thoughtfulness
Transparency
Trust
Truth
Understanding
Uniqueness
Unity
Variety
Vitality
Wealth
Warmth
Welcoming
Wonder
Download your PDF version of 150 brand examples for your inspiration.
Conclusion
Once you’ve selected your brand values, make sure to incorporate them into your communications with clients. Make them a selling point for your business. If you’ve selected values that truly reflect your brand, your clients will feel even more excited about your brand (remember, it’s most likely they’ve chosen your company because your values align with theirs). Your promotion of those values deepens their bond with you.
As time goes by, you may find that your brand mission and brand vision change as your business grows. Likewise, your visual identity may change with various trends over time. However, your brand values will always remain the same.
When your brand values are authentic and unique, you’ll be able to easily differentiate your company from your competitors and form an emotional connection with your ideal audience.
What are your brand values? I hope you found my list of brand value examples helpful.