Branding is more than just a logo or pretty visuals. It's about building trust, expressing your values clearly, and making meaningful connections with the people you want to serve.

A strong brand identity helps you show up consistently and professionally so you can attract the right clients and grow with confidence.

If you're here, you're probably ready for more than just a logo. You want a brand that reflects the heart of your business and helps you stand out with clarity and purpose.

In this post, I'll walk you through what’s typically included in a small business branding package, how much it usually costs, and what I offer—so you can find the right fit for your needs.

What is a small business branding package?

A branding package is a thoughtfully designed set of elements that helps your business show up professionally across all platforms. It typically includes a brand strategy session, logo design, font and color selection, and a simple style guide to keep things consistent.

You can also add branded marketing assets—like social media templates or business cards—to suit your specific needs.

How much do small business branding packages cost?

Branding prices vary widely depending on the experience of the designer or studio, the depth of strategy included, and the deliverables. Here's a general idea of what small business owners can expect when working with different types of providers:

Freelance Designers

Typical Range: $1,500 – $3,000+

Freelancers at various experience levels often offer essential branding packages that include the basics—like a logo, color palette, and font selection. These are ideal for startups or early-stage businesses looking for a simple foundation.

Design Studios

Typical Range: $3,000 – $6,000+

Design studios typically offer more comprehensive branding packages that go beyond just a logo. These often include brand strategy, logo variations, a visual style guide, custom patterns, and graphic icons. Many studios also offer branded materials—like business cards or social media templates—as optional add-on services.

Creative Agencies

Typical Range: $7,000 – $15,000+

Agencies offer a full-scale experience, often including deep brand strategy, multiple logo concepts, copywriting, and a complete brand system. Ideal for established businesses needing high-touch support.

Every designer structures their packages differently. The best place to start is by getting clear on your goals, budget, and what you need most.

Curious what’s right for your business?

I offer two branding packages tailored for small business owners—whether you're just starting out or ready to level up. Explore my branding services to find the best fit for you.

What’s usually included in a branding package?

A branding package gives you a full visual toolkit so your business can show up consistently and professionally. Here’s what’s typically included:

Logo Design

Your primary logo plus variations (like a submark or icon)

Brand Board

A one-page visual summary of your brand’s key elements

Brand Style Guide

A reference guide on how to use your brand visuals

Color Palette

A set of brand colors that reflect your personality

Typography System

Fonts that fit your voice and are easy to use

Graphic Elements

Icons, patterns, or imagery that align with your brand

With a branding package in place, you won’t have to guess your fonts or colors every time you create marketing assets. That saves you time, money, and frustration.

THE BRANDING PACKAGES

Introducing my branding package options

Here’s a closer look at what’s included in each of my packages:

Not sure which package is right for you?

Book a free discovery call or explore my branding services to learn more.

What’s the Design Process Like?

No matter which package you choose, we’ll follow a clear, supportive process. You’ll start by completing a short brand questionnaire and gathering inspiration to guide our direction.

1. Discover & Clarity

We start with a strategy call to explore your brand’s mission, values, and ideal audience. Then I create a mood board that reflects your desired look and feel.

2. Design & Refine

Based on our strategy, I’ll design your logo, choose your brand colors and fonts, and build out your visual identity. You’ll be involved at key points to share feedback.

3. Deliver & Support

Once finalized, you’ll receive all your brand files, a brand board, and a style guide. I’ll also show you how to use your new brand with confidence.

Is my branding package right for you?

You’re ready to invest in branding if:

• You’re done with DIY and want a more professional presence

• You want to attract aligned, higher-paying clients

• You care about building a brand that reflects who you really are

I believe in the power of simplicity and clarity. In a crowded online world, clean and consistent visuals help you stand out, build trust, and make your business easier to remember.

With over 20 years of experience, I’ve seen how strong, easy-to-use branding can save time, reduce frustration, and make marketing feel effortless. Whether you’re designing something yourself or working with a team, having a clear brand system keeps everything aligned.

Here’s a look at a mini branding project I refreshed and created for my client.

THE CLIENT REVIEW

“I had the pleasure of working with Natsumi to create logos, and I couldn't be more satisfied with the results.”

The logo she designed is not only visually convincing, but also reflects my brand identity in a subtle yet powerful way. The colors, fonts, and overall arrangement are exactly what I had hoped for—elegant, professional, and aligned with my brand values.

If you're looking for a branding specialist who combines creativity, professionalism, and a natural intuition for her clients’ aspirations, I highly recommend Natsumi.

Sabine Kullak, Founder of Self Element, Berlin in Germany

Why I love working with small business owners

Over the years, I’ve worked with both large corporations and solo business owners. And while both have value, there’s something special about small businesses.

Most small businesses begin with a founder and a story — a purpose beyond just making money. Using their values as a guide, they build their companies around their passion and seek to work with people who share similar values.

I started my own design business because I also wanted to work with people who built their businesses with passion and purpose. I enjoy working with these like-minded individuals around the world and helping them achieve the life they desire.

Each business has a unique story. When we work together, I get to learn what inspires you, what drives you, and what impact you want to make. And when your brand starts to take shape, it’s like everything clicks into place. That moment—when your brand finally feels like you—is my favorite part of the process.

I believe that good design is a tool for connection. It helps you show up, be seen, and build something that lasts. I’d love to help you build a brand that does just that.

What Does the Small Business Branding Package Include?

What is a small business branding package?