Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.

Quick, describe your brand in 3 words. If you can’t, read this article on how to find your brand essence and why every small business needs one

Here’s why every small business needs a defined brand personality and a simple way to create one that’s right for you

Wait! Before you put money down on that custom branding package, make sure you’ve asked your designer these 5 questions

Trying to grow your brand? When your brand starts to grow, your business is thriving. Here are 3 key steps to grow your brand.

Want to grow your business? Tell your brand story and make sure your brand storytelling includes these 4 key elements

Working on creating your brand style guide? Learn how to create a color palette that gets attention and attracts more of your ideal clients.

Do you know what your brand purpose is? This post will show you how to find your brand purpose and why it’s needed to connect with your ideal client.

Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.

Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.

A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.

In this post, you’ll learn about the 5 different logo styles: Wordmarks, Monograms, Combination marks, Brand marks, and Emblems and which logo style would work best for your business.