SIMPLICITY IN MIND
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Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGN
How a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
5 Different Logo Styles: Which is Best for Your Business?
In this post, you’ll learn about the 5 different logo styles: Wordmarks, Monograms, Combination marks, Brand marks, and Emblems and which logo style would work best for your business.
The Best Modern Font Pairings for Squarespace
I share tips on selecting right brand fonts and provide a free list of the 5 best modern font pairings for Squarespace.
How to add Google Analytics to your Squarespace website
Not sure how your website is performing? Here’s a step-by-step guide to add Google Analytics to your Squarespace website.
How to build a website brand for your online business
Creating a website? Follow these 9 simple steps to build a powerful website brand to attract your ideal client.
How to create a brand story in 3 easy steps
Learn how to write an authentic brand story that connects with your audience and gets your customers excited about your brand.
Easy to read fonts: 10 best clean fonts for your website
What comes to mind when someone mentions that a website is simple and clean?
What is brand marketing? How to achieve brand success with consistency
Your logo is critical. No matter what industry you’re in, whether you run a large corporation or you’re an entrepreneur just starting out, we all know the importance of a brand’s logo.
Your Branding Checklist
So you’ve come up with a great idea for a business, all of your friends love the idea.
Less is More: Why a Simple Website Design is Better for Your Business
When I create simple website designs for my clients, I like to incorporate elements from Japanese minimalism.
5 Key Points to Organize and Create Successful Event Collateral
Imagine for a moment that you paid a lot of money to exhibit at the largest, most popular event in your industry.
15 ways to optimize on-page SEO for your website
One of the best ways to increase your Google ranking is to work on your on-page SEO.