SIMPLICITY IN MINDWelcome to the Blog
Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
POPULAR POSTHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable.
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
5 Logo File Formats You Should Have for Your Marketing
Do you know there are several logo file formats for different needs?
30 Branding Terms You Should Know Before Hiring a Brand Designer
When you start to work with a brand designer, you may not know some of the branding terms they use. Here are the terms you need to know.
Find Your Purpose with Ikigai to Build a Timeless Brand
Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.
15 Motivational Business Quotes to Help You Manage Perfectionism
No one wants to fail. Please check out my favorite motivational business quotes to help you stay motivated as you manage perfectionism in your small business.
A Step by Step Guide: Getting Started with Squarespace for your Small Business
In this beginner’s guide, I will walk you through getting your Squarespace website up, running, and ready for business in 10 easy steps.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.