SIMPLICITY IN MINDWelcome to the Blog
Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
POPULAR POSTHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable.
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
150 Brand Value Examples for Your Inspiration
Your brand values can help you stand out in a cluttered digital world. We’ve created a list of 250 brand value examples to help.
How to Prepare High-Quality Print Collateral
Ready to create print collateral for your small business? Follow this checklist with my best practices to get high-quality results.
30 Branding Terms You Should Know Before Hiring a Brand Designer
When you start to work with a brand designer, you may not know some of the branding terms they use. Here are the terms you need to know.
How to Design a Lead Magnet PDF eBook That Converts
Looking to grow your email list? Learn how to design and create a lead magnet PDF ebook
Creating a Simple Logo Design for a Counseling Practice
Logo design case study: How I created a logo design for a counseling practice to visually express their unique approach to therapy.
5 Mistakes to Avoid when Starting your own Business
Starting your own business? Here are 5 common startup mistakes that I wish I knew about.
Find Your Purpose with Ikigai to Build a Timeless Brand
Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.