Andrew Maskin Therapy
LOGO DESIGN
Andrew Maskin is a psychiatrist with a counseling practice located in New York City. He helps young adults heal from trauma and become more independent through modern therapy.
The challenge: Andrew started his counseling practice and needed a professional logo design. He already had some ideas for his logo; he wanted to create a logo that was simple, clean, and modern, but he didn’t know how to bring it to life. He wanted a logo that truly represented his brand, so he reached out to Natsumi Nishizumi Design.
The solution: I wanted to help him create a simple and modern logo that expressed his unique approach to therapy.
“He meets his clients where they are most comfortable and walks alongside them with empathy.”
His unique approach recognizes that many of his clients are uncomfortable meeting in an office setting, so he offers to meet his clients where they are most comfortable - whether that is in parks, museums, or a cafe - he’ll walk alongside them with empathy.
Andrew encourages his clients to focus on the future rather than the past. Frequently, this involves the elimination of non-essentials (such as the trauma from past events). He wants his clients to live a simple, healthy life free of complexities.
I chose to use a simple and modern typeface for Andrew’s logo design.
