Brand Identity Design
SIMPLICITY IN MINDThoughtfully crafted for you—a purpose-driven small business seeking clarity, confidence, and connection.
If you’re looking to:
• Turn your abstract ideas into a clear strategy and visual identity
• Create a brand that looks professional and timeless
• Have a brand that truly reflects your values and feels authentic
… you’re in the right place.
AT NATSUMI NISHIZUMI DESIGNI help purpose-driven businesses create clear, trustworthy brand identities so you can attract the right clients with confidence.
See how I’ve partnered with clients to bring their brands to life.
Your Small Business Branding Package Options
Choose from two branding packages to find the one that best fits your business needs.
Basic Brand Identity
This package focuses on defining the core of your brand and creating a clean, professional visual identity.
Timeline: 2 -3 weeks
Starting at $2,900
Best for:
Service-based businesses or new businesses seeking clarity without complexity.
What’s Included:
Brand Clarity Session
Brand Mood Board Curation
Fundamental Logo System
Color Palette
Brand Fonts Curation
Brand Board
Mini Brand Style Guide ( One-Page )
Full Brand Identity
A complete brand identity designed to support growth, consistency, and meaningful connection across all touchpoints.
Timeline: 4-5 weeks
Starting at $5,500
Best for:
Growing businesses ready to build a thoughtful, long-term brand foundation.
What’s Included:
Brand Clarity Session
Brand Mood Board Curation
Full Logo System
Color Palette
Brand Fonts Curation
Brand Board
Brand Style Guide ( 10-12 Pages )
After Care Support
The Branding Process
Calm, clear, and thoughtfully guided
Branding doesn’t have to feel overwhelming. My process is designed to feel simple and supportive — so you always know what’s happening next and feel confident every step of the way. We move forward together, with clarity and care.
1 Clarity
We start with a conversation to uncover the heart of your brand—your purpose, values, goals, and ideal audience. Then, I create a brand mood board that captures your brand’s look and feel, so we’re visually aligned before design begins.
2 Design
Using that foundation, I design your visual identity—logo, colors, fonts, and other brand elements—reflecting your brand personality in a simple and authentic way. You’ll provide feedback along the way to ensure everything feels just right.
3 Delivery
You’ll receive a complete, easy-to-use brand system, including logo files, a brand board, and a brand style guide with colors, fonts, and usage rules. Everything is designed to look professional and work in real life, so you can present your brand consistently and confidently.
GRAPHIC DESIGN SERVICESBrand Support
Need more than just a brand identity?
As your business grows, your brand needs to grow with it. From a thoughtful brand refresh to marketing materials and ongoing design support, I help you extend your brand with clarity and consistency.
You’ll have designs that feel cohesive, professional, and trustworthy — so you can focus on running your business with confidence.
Marketing materials I design include:
Brochures & booklets
Annual reports & case studies
Social media graphics
Presentation documents
Business cards & stationery
Brand refresh services:
Visual refinements to elevate your existing identity
Updated typography, color palettes, or layouts
Brand consistency across all touchpoints
Client Celebration
"I had the pleasure of working with Natsumi to create logos both for my Feng Shui and my Human Resources business, and I couldn't be more satisfied with the results."
The logo she designed is not only visually convincing, but also reflects my brand identity in a subtle yet powerful way. The colors, fonts, and overall arrangement are exactly what I had hoped for—elegant, professional, and aligned with my brand values.
Located in NYC, she worked closely with me (located in Germany), throughout the entire process despite of the different time zones and also bridged our different cultural perspectives.
If you're looking for a branding specialist who combines creativity, professionalism, and a natural intuition for her clients’ aspirations, I highly recommend Natsumi.
Sabine Kullak, Founder of Self Element, Germany
More Successful Collaborations
See what past clients have to say about working together to build a custom brand identity.
"Natsumi is an absolute pleasure to work with! I went into this process lacking brand clarity, but I’ve emerged from the process much more confident in my brand and its visual representation.”
Christine Goldfuss, Founder of Your Editing Friend, USA
“It was so enjoyable to collaborate with Natsumi! She skillfully transformed my abstract concept into a beautiful logo and brand style.”
Pamela Plowman, Founder of Golden Rule Schools, USA
“I recently worked with Natsumi on creating a logo and mini brand identity, and I’m truly so happy with my decision to partner with her.”
Maria Butsikaris, Founder of The Dinner Party Dpt., USA
FAQs
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For full custom branding projects, I work with only one client per month. For other branding and design services, I accept a limited number of clients to ensure high-quality, thoughtful results. My goal is not only to create beautiful design, but to strategically build brands that truly support each client’s business.
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A 50% non-refundable deposit is required to officially book your project. Payment can be made by check, bank wire transfer, or credit card. All materials and files will be delivered once the final payment has been received.
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I offer payment plans for Full Brand Identity projects, as custom branding is a meaningful investment. A 50% non-refundable deposit is required to book your project, with the remaining balance split into two or four payments.
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Yes. I work with clients around the world and everything can be done online through video calls and shared tools.
Distance has never been a barrier to meaningful collaboration.
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All final logo designs and design elements come in different file formats including JPG, PNG, EPS, and SVG files. You can also edit and resize your logo or design elements as needed.
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Yes, once a brand project is completed, I offer project-based design services to create marketing collateral and continue to help your brand grow. Please contact me for more details.
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Before starting the logo design, we begin with a clarity session over a video call. During this session, I gather key information about your business and create a brand visual mood board to ensure we’re aligned on the visual direction. Clients often share how smooth and enjoyable the logo design process feels as a result.
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Brand identity design includes everything that shapes how your business looks and feels — your logo, colors, typography, and visual style.
I create a cohesive system so your brand feels consistent and professional wherever you show up.
Hi, I’m Natsumi—I help small businesses create simple, authentic brands that connect with people. With over 20 years of design experience, I’ve learned that the best brands aren’t complicated—they’re clear, consistent, and true to you. My goal is to craft a brand that feels natural and memorable, so you can confidently grow your business and attract the right clients.