Baker Amy
Baker Amy is a private virtual cooking school. The Baker Amy brand offers easy and healthy baking courses for busy working mothers.
The challenge: Amy is the founder, baker, and nutritionist of the Baker Amy virtual cooking school. She has a solid business idea, but she doesn't know how to bring her vision to life or how to build a brand that aligns with her audience. She wants to create a brand identity and marketing materials that are minimal, playful, and easy to recognize.
The solution: The Baker Amy brand offers baking classes that focus on easy and healthy meals for busy working mothers. Her recipes and baking methods are specially designed for Moms on the go. Her brand concept is to help busy Moms make delicious, healthy meals in less time with minimal preparation.
To bring her vision to life, I created a simple and easy-to-read brand identity. The simple design makes it easier for her target audience to remember the Baker Amy brand. I spiced it up with a playful logo and used contrasting colors to make it more fun and friendly for kids.
PROJECT: Logo and Brand Identity Design INDUSTRY: Cooking School
