Imagine for a moment that you paid a lot of money to exhibit at the largest, most popular event in your industry. It’s a huge step for your business. You worked hard to get all of your event collateral together, but you hit numerous delays along the way and now it’s going down to the wire.
If someone asked you to picture a logo in your mind, most likely it would be a simple logo design. Logos with a simple design tend to be memorable, eye-catching, and convey a clear message to their target audience. They cut through much of the surrounding clutter and provide people with a welcome visual relief. Thankfully, many brands are moving towards a cleaner design aesthetic.