small business

How to create a brand story that people love

How to create a brand story that people love

Does your company have a brand story? You’re probably familiar with some large, well-established companies with brand stories (Ben & Jerry’s, Apple, and Disney to name a few). Maybe as a small business owner or entrepreneur, you’ve heard about brand stories, but you’re not exactly sure how to create one or if you even need one at all. In this post, we’ll go over why brand stories help you connect with your audience, …