LOGO & BRAND DESIGN
I work with entrepreneurs and small business owners who are looking for simplicity and are ready to take their business to the next level. They want to build an enduring brand that stands out from the crowd with clean and simple design solutions.
● Small business owners who’ve been running a business for at least 1-2 years and are ready to take their business to the next level to attract an upscale audience.
● Entrepreneurs with a clearly defined brand strategy; those who know their audience, their mission, and what they stand for. If you are not clear, you can download a Brand Clarity workbook to help define your brand.
Timeline: 3 weeks
Branding Questionnaire & Brand Consultation
Brand Inspiration Moodboard
2-3 logo design concepts to choose from
1 Primary Logo Design
1 Submark Logo Design
Brand Color Palette
Typography & Font Selection
Brand Style Guide
Are you interested in taking a complimentary consultation?
WHAT IS BRANDING QUESTIONNAIRE?
The branding questionnaire is an important part of the process to develop your brand. We need to know your target clients, your unique selling point, competitors, vision, and so on. The more you can refine your target audience, the better the results will be. Likewise, the more you can identify your uniqueness and strengths, the more your brand will stand out from your competitors. Your brand has personality and your audience will connect with that. To get started, we want to collect all of the relevant information and clarification from you.
WHAT IS A BRAND MOOD BOARD?
We ask you to collect images that reflect your brand personality, style, and colors using a secret board shared with us on Pinterest. After we collect your visual images and the ideas from the brainstorm session, we create a mood board to keep us on the same page with the look and feel of your brand.
WHAT IS A SUB MARK (SECONDARY) LOGO?
Once the primary logo is approved, you will receive a sub mark logo. A sub mark logo is derived from your main logo. It’s typically smaller than your logo and is frequently used as a favicon or profile picture. A sub mark logo is particularly useful for companies with long business names.
WHAT IS THE STANDARD TURNAROUND TIME?
We offer a 3 week timeline to complete your design project. We ask you to complete all of the requested materials (questionnaire, text, images and feedback) in a timely manner. If you delay, we may need to push back your project and charge an additional fee.
HOW DO I MAKE A PAYMENT?
Once you’ve decided to work with us, we ask for a 50% deposit due on signing. This can be done either by check or PayPal. You won’t be asked for another payment until the project is complete. Once we receive the final payment, all materials and files will be delivered to you.