Did you know that 46% of the top brands use a text logo as a symbol for their business? If you’re reading this post, you are probably interested in creating a text logo for your business as well. A text logo is, as the name suggests, a logo that only uses text. Text logos are simple and easy to create, but the key to a successful brand text logo is to select the right font. 

For this article, I will go over some of the advantages of using a text logo, and provide a list of simple and unique fonts that I curated for an effective brand text logo. 

What is a text logo?

A text logo, also known as a word mark, is pretty straightforward. They are logos with the company's name incorporated in it. A text logo is a logo created with only text, as opposed to an image logo, which includes images.

What are the benefits of a text logo?

Memorable

One of the primary purposes of a logo is to make a quick and memorable first impression on your audience, and it is the reason why brand marks frequently include the company name. When a text logo is created with a unique font that accurately reflects your brand, it helps to communicate the name of your company to your audience in a memorable way.

Simple

Simplicity is an important characteristic of a successful logo design. Text logos are straightforward and easy for most people to understand. Rather than using a symbol (which frequently includes a message to be interpreted by the audience) the company's name is featured prominently. This helps your audience to remember the brand name and allows them to search for it anywhere in the world.

Timeless

Timeless logos are those that can be used for the long term. They are still effective despite the changes that your company may go through over time. This helps you to maintain brand consistency by avoiding the need to constantly update your logo. In addition, a timeless logo design will save you money in the long term.

Unique fonts for your brand logo

Choosing the right typeface is important for creating a logo that expresses your brand personality. When selecting a font, you should avoid using typefaces with thin weights. The problem with thin-weight typefaces is that when you scale them down, they are difficult to read. Trendy typefaces can also be problematic because once the trend is over, you will have to recreate your brand logo again. Keep in mind it’s not just the time and money you put in to design a new logo; it’s the time and money that goes into redoing all your marketing materials with the new brand text logo. 

Here are some timeless, unique fonts that I curated for an effective and simple brand text logo design. 

NORD is a modern and minimal sans-serif font family that will catch your audience’s attention. It is an all-caps display font that works well for headlines, logo designs, and branding.

Roach is a trendy and elegant font family that will lend a touch of elegance and luxury to your brand text logo. It is a serif typeface that is simultaneously retro and modern. It’s a great choice when you need to add a classic style (with a modern feel) to your brand.

Mage is a timeless typeface that will create an elegant and classy feel for your brand text logo. The font is simple with clean lines, and for this reason, it can be used for various purposes including branding and editorial design. Mage will add a touch of refinement to your branding.

Mansory is a modern sans-serif font with balanced forms and contrasting lines, which makes it both unique and easy to read. The font family consists of both upright and oblique styles which are available in four different weights. The variety offered makes Mansory a versatile font for branding. The heavier typefaces will give logos and headings an elegant feel.

Cosen is a modern sans-serif font family with contrast. This fashionable font is available in both upright and italic style fonts with four different line weights, making this font a perfect choice for simple logos, headings, advertising, and packaging. It will give your brand text logo an elegant flair.

Corsica is a modern, decorative, display font that will give your brand text logo a nostalgic feel. It pairs well with sans-serif fonts and is perfect for headlines or any text that requires a bold, distinctive style.

Sailing Club is a font that is available in both upper and lowercase typefaces and functions best as a focal display text. It will give your brand text logo a nostalgic feel. This font works well for logos, headers, and call-out quotes.

Kavitta is a serif typeface that is both classic and modern. It has a fancy, retro look that is eye-catching and can give any project an elegant vintage feel. With bold strokes and clean lines, it is well-suited for brand text logos, headlines, or other branding materials.

How to create a more distinctive brand text logo 

Use colors

There is a whole spectrum of colors available for your logo, so don’t limit yourself to an all-black logo. You can use just one color or add an additional color to stand out more.  

Use design

Applications today allow you to tinker with various font elements. Try playing with the spacing of each letter and the placement of the text (a one-line text logo or if your brand name is very long, try using two lines). 

Add a tagline or the date when you established your company

To add a little interest to your text logo, you can add a short tagline or the year your company was established. For example, “established 2018” can be placed alongside your brand name to stand out more. 

Conclusion:

I hope this blog post was helpful. Personally, I like a text logo because it’s simpler, timeless, and easy to remember (if your name is short). Your brand logo doesn’t have to be complex. If you need help choosing the right typeface to express your personality and creating a brand text logo, please schedule a discovery call with me or contact me for more information. 

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