Female entrepreneurs

5 key points to organize and create successful event collateral

5 key points to organize and create successful event collateral

Imagine for a moment that you paid a lot of money to exhibit at the largest, most popular event in your industry. It’s a huge step for your business. You worked hard to get all of your event collateral together, but you hit numerous delays along the way and now it’s going down to the wire.

How to create a strong brand identity to attract your ideal audience

How to create a strong brand identity to attract your ideal audience

How is your brand identity? Is it helping you to connect with your target market? I can find out with a quick brand identity audit. First, pull up your website on your computer. Then open another tab for one of your social media pages. Finally, gather some of your marketing materials…