Branding

How to create a strong brand identity to attract your ideal audience

How to create a strong brand identity to attract your ideal audience

How is your brand identity? Is it helping you to connect with your target market? I can find out with a quick brand identity audit. First, pull up your website on your computer. Then open another tab for one of your social media pages. Finally, gather some of your marketing materials…

5 Tips for branding your website like a pro

5 Tips for branding your website like a pro

In the early days of the internet, businesses used to treat their websites as online brochures. They posted some information about their business and waited for new clients to pour in. Those days are long gone. Your website is frequently the first impression that your audience gets from your company. Studies show…

How to choose the brand colors for your business

How to choose the brand colors for your business

Did you know that the brand colors of your business, tell your audience a lot about you? Colors have the ability to evoke emotions in people. Studies have shown that your brand colors can have a significant impact on consumers purchasing decisions. When your colors are in alignment with your brand personality, you will send the right message to the right audience.

3 reasons why brand consistency is so important

3 reasons why brand consistency is so important

When you brand your business, you need to go further than just creating a logo and business card. There is a huge difference between establishing a visual identity and creating a brand. Your brand includes, not only your visual identity, but your vision, values, and personality as well. To build a strong brand, you need to be consistent in everything you do while promoting your business.