How to define your target audience

How to define your target audience

What is a target audience? 

A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services.

So, how do you define your target audience?

To identify the characteristics of your ideal customers, you need to start by gathering information about your ideal customers.

Gather data: To get started, you can ask yourself some simple questions.

How old are they? 

Are they male or female? 

What is their race/ethnicity?

What are their income ranges?

What is their occupation?

Where do they live? Do they live in the city or the suburbs? 

Are they single, married, or divorced? 

What type of magazines do they read? 

What are their pain points? 

What are their interests? 

If your business sells to other businesses, you can ask yourself these questions:

What is their industry? 

Where are they located?

What is their revenue?

How long have they run a business? 

How many employees do they have?

What is their budget?

What are their pain points?

Create a customer profile (persona)

Gather all the information you collected about your ideal customer and create a customer persona.

What is a persona?

A customer persona is a description of the ideal customer as if he or she were a real person. (You may even have a real customer in mind that exemplifies your ideal customer.)

This is a persona template from Xtensio's user persona creator. You can create your customer persona for free. This template is easy to edit, add, and delete subjects.

This is an example that I created a customer profile using a persona template from Xtensio. You can also find editable examples here at Xtension and create a few customer profiles. 

Why is it important to create a persona? You can develop a deeper understanding of your customer needs and how to help solve their problems. 

Defining your target audience might not seem that important to spend time on and you would probably prefer to focus on your product and service, but if you avoid this exercise you might create long-term problems for your business. Selling is about solving your customer’s problems. Knowing what your customer’s pain points are and how you can solve their problems will help your business succeed.  

Any questions? Please feel free to contact me for free 30-minute consultation.